You will see us continuing to strengthen our clean positioning, the blurring of the lines between makeup and skin care, even more healthy and natural formulations over time, and premium-ization, he said. Brinkley has been around long enough to see the beauty and modeling industries change significantly. By the 1950s, Noxzema Skin Cream was being sold as a cleanser and cold cream, and it became a part of the nighttime skincare routines of countless people. Im looking at the heritage in a modern way, Curti said. It goes without saying that Taylor hasn't aged a day, which is fitting, since she's the face of their Simply Agelesscollectiona line anti-aging makeup foundations with vitamin C and more healthy skin boosters. CoverGirl gave a $100,000 contract to the winners of Cycle 3 through 18 of the popular modeling reality television show, America's Next Top Model, making Eva Pigford, Naima Mora, Nicole Linkletter, Danielle Evans, CariDee English, Jaslene Gonzalez, Saleisha Stowers, Whitney Thompson, McKey Sullivan, Teyona Anderson, Nicole Fox, Krista White, Ann Ward, Brittani Kline, Lisa D'Amato, and Sophie Sumner official cover girls. She shot the commercial herself, with her iPhone, in her own home. Beginning in 1962, CoverGirl began running the Co-Ed High School Cover Girl Contest which encouraged teenage girls to apply. Brands will look for people who have a modelling face. Shop the line here, then watch Taylor's new commercial for their 3-in-1 foundation. In 2016, Nura Afia became the brand's first Muslim ambassador. She was the sister of model Krissy Taylor (197895). [15] Today most major brands have one or more black models or celebrities under contract. While every effort has been made to follow citation style rules, there may be some discrepancies. CoverGirl's first product line, Clean Makeup, launched in 1961. In January 2016, Zendaya was announced as the newest CoverGirl. It was acquired by Procter & Gamble in 1989 and later acquired by Coty, Inc. in 2016. Start by framing a fierce face with Pow-Der Brow. Required fields are marked *, on How to become a covergirl makeup model. When Johnson, Liukin, and Sacramone were appointed as CoverGirl spokesmodels in 2008, vice president and general manager of CoverGirl Cosmetics in North America Esi Eggleston Bracey revealed the qualities they had that made them CoverGirl material. The growth of clean beauty now accounts for $36 billion globally, and its about 10 percent of the total beauty market but also the part of the market thats growing the fastest, Curti said. Niki Taylor fronts Cover Girl's Simply Ageless range. Niki has shot herself with an iPhone 12, she was part of the creative itself, he said. Front Row at Saint Laurent Mens Spring2023, Pusha T, Futura, and More Attend the KENZO By Nigo LaunchParty, Stssys Nike Air Max 2013 Collection Drops This Week, 2021 Beauty Inc + Footwear News Virtual Wellness Forum, Greenwashing Abounds and Fast Fashions the BiggestCulprit, MLBs Manfred Defends Antitrust Exemption, Cites Minor LeagueCosts, D.C. Rubell Museum Names Director, Design Miami Cancels Inaugural Paris Edition, and More: Morning Links for August 2,2022. In a call with analysts (via Reuters), Coty's CEO Pierre Laubies said, "If we are able to stabilize our share in this moderately declining category, this will allow Coty to return back to growth.". The company made the decision to go cruelty free, announcing that it would no longer be testing products on animals and that CoverGirl products were officially certified by Cruelty-Free International. Contouring has long been used in the theater, and,as a mainstream beauty style, it was popularized by CoverGirl in the 1960s. In October 2019, Lili Reinhart was announced as a spokesperson for the brand. Web. It was later found to also help alleviate itchy skin and eczema, helping to ensure that it reached mainstream success. [16] YouTuber James Charles became the first male model, and talk show host Ellen DeGeneres has been featured as the model for Simply Ageless cosmetic products. ", "Zendaya Just Announced That She's The New Face of CoverGirl", "Meet CoverGirl's first CoverBoy, 17-year-old YouTube sensation James Charles", "Meet CoverGirl's First Ever CoverBoy, James Charles", "CoverGirl Just Chose Its Most Unexpected Spokesperson Yet: Chef Ayesha Curry", "Lili Reinhart Is CoverGirl's Newest Ambassador", "Product Placement Deals Make Leap From Film to Books", "Authors strike deals to squeeze in a few brand names", "Talia Gets an Amazing Surprise, The Ellen DeGeneres Show", "All About/Cover Girls; The Look That Sells Is Both Girl-Next-Door and Celebrity", https://en.wikipedia.org/w/index.php?title=CoverGirl&oldid=1088999679, Articles with unsourced statements from April 2019, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 May 2022, at 09:01. Submit to Agencies. I think that's a really beautiful, exciting thing and a powerful thing for people coming up in the business now. The company purchased Noxell Corporation in a $1.3 billion "stock swap deal.". "It gives us such a colorful prism to see the world through different viewpoints; personalities; and unexpected, empowering moments. The transaction made Coty one of the world's largest beauty brands, giving them not just CoverGirl but other major lines like Clairol hair care and Max Factor makeup. Transforming Cover Girl means going back to its roots and reinventing clean, healthy, and well-being in a modern connotation, he said. [1] The Noxell Company advertised this cosmetics line by allowing "cover girls", models, actresses, and singers who appear on the front cover of women's magazines, to wear its products. Up next, 7 famous actresses that voice your favorite commercials. While doing this is commonplace today, CoverGirl was the first brand to widely use models in its ad campaigns, thereby causing some of the models' careers to skyrocket, as it made them more popular than they had ever been before. While Taylor has remained a true CG loyalist throughout the decades, she's taken her time rejoining the global beauty family as the face. Models 101: How to Start Your Modeling CareerChoose a Market. In its early years, it deliberately targeted girls and young women, keeping the price point low and selling the products in drugstores and grocery stores where young, savvy shoppers were the most likely to buy cosmetics. A ten-gallon hat holds only about gallon. There is no other brand with the same opportunity to democratize clean,' he continued. While clean product positioning will court the new generation of makeup buyers, Curti is betting on brand nostalgia for ageless ones. In 2015, Coty acquired CoverGirl, along with 42 other beauty brands, from Proctor & Gamble in a $15 billion deal, as reported byUSA Today. O'Neill became the face of the company in 1963 (via E! From the brand's early years to its continued impact on the beauty industry, to the possible future of the company, here's everything about CoverGirl that every beauty lover should know. In 2016, CoverGirl became one of the first major cosmetic companies to defy gender norms by naming a man as one of their spokesmodels. Having an online presence is a must. Then, line inside and outside of eye with Liquiline Blast Liner. The organization gave CoverGirl Leaping Bunny certification, a logo added to the company's products that assures buyers that none of the products or ingredients used by CoverGirl (or its suppliers) are tested on animals. Taylor was featured in the fashion documentaries Unzipped (1995) and Catwalk (1996). All Rights Reserved. Christie Brinkley modeled for the company for 25 years, the longest running cosmetics contract of any model in history. When CoverGirl first started out, the company wasn't planning on launching a massive makeup line that would become one of the best known in the world. This is bigger than a new campaign or a tagline. If you think that you know everything there is to know about CoverGirl, think again. According to The Christian Post, O'Neill is also an author and an activist. The Motley Fool reported in April 2019 that, according to data from S&P Global Market Intelligence, Coty stock lost 67 percent in valueover the previous year as CoverGirl and other Coty-owned brands experienced declining sales due to supply chain disruptions and competition from newer brands, such as Kylie Cosmetics and Nyx. CoverGirl has boasted some pretty big names as its spokesmodels. Find the Right Modeling Agency for You. To land work as a model, start with these strategies.Create a Lookbook. Its communications namely those with Taylor have also been adapted to the digital age. Its what I call selfie-shot advertising. CoverGirl was determined to be cost-efficient from the very beginning, according to Cosmetics and Skin. According to Cosmetics and Skin, CoverGirl helped give rise to the era of the supermodel by appointing celebrities as its spokespeople. Our plan is to strengthen our position of Cover Girl as the healthy, clean, well-being beauty brand in the mass market. The name is thought to come from the Spanish, https://www.britannica.com/biography/Niki-Taylor, The Fashion Model Directory - Biography of Niki Taylor. In 1988 Taylors mother sent pictures of then 13-year-old Taylor to local modeling agencies, and Taylor promptly signed for professional representation with Irene Marie Models (19832009). Following Jennifer O'Neill's debut as the first CoverGirl in 1963, other high profile spokeswomen have included U.S. gymnasts Shawn Johnson, Nastia Liukin, and Alicia Sacramone, as well as celebrities Drew Barrymore, Queen Latifah, Cheryl Tiegs, Rachel Hunter, Niki Taylor, and Molly Sims. Follow this DIY guide to transform into Katy Scary and be drop-dead gorgeous this Halloween. Last, lengthen lashes with Katy Kat in Very Black. We hope today's announcement encourages more cosmetics companies to do the right thing.". She is the first CoverGirl spokesperson who is not an actress, singer, or entertainer.[25]. Taylor will be the face of Simply Ageless, the brand's anti-aging skin care and makeup range. In 2018, model Amy Deanna became the first CoverGirl model to have vitiligo, a condition which, as explained byThe Independent, causes white patches to appear on the skin due to a lack of pigmentation. Stefano Curti, chief brand officer of Coty, said keeping formulas clean and tapping into brand recognition are imperative to stabilizing the brand. We all remember those "easy, breezy, beautiful" COVERGIRL commercials growing up, starring some of the most iconic supermodels of the '90s, but there was one in particular who really made her mark as the makeup brand's famous face and that was OG COVERGIRL Niki Taylor. [12], In February 2018 the company launched a campaign featuring a model with vitiligo for the first time.[13]. As a rule of thumb you should remember that modeling agencies should not charge a fee from their models, but thats not to say that they are not allowed to do so. Its Simply Ageless line already boasts hyaluronic acid and vitamin C in its formulations. We hope to spark a provocative dialogue that shifts cultural assumptions about when, where, how and why people wear makeup. She will serve as the face of Simply Ageless, the brands anti-aging makeup and skin care range. Or start smaller and put a camera on a tripod and practice by yourself until your confidence grows before you start your journey to become a fashion model.Practice posing in front of the camera. Ive been a fan of CoverGirl since I was a teenager and I am so proud and honored to rejoin this iconic American brand, years later, as the face of their good-for-skin makeup line, Simply Ageless.. Easy, Breezy, Boo-tiful! Corrections? AS A FACE MODEL YOU NEED TO TAKE CARE OF YOUR SKIN. Drew Barrymore Covergirl Summer/Spring 2010 Ad Campaign - gorgeous makeup. FACIAL EXPRESSIONS ARE VITAL. The Noxell Corporation ran CoverGirl until the late '80s, by which time it had expanded beyond the United States and had broken into the global market, especially in Europe. Build an Online Presence. Her second partnership with the brand, 23 years later. Make yourself constantly look better. "CoverGirl has always been inclusive and is known for pushing the boundaries of what it means to be beautiful, which means we have a responsibility to elevate how we connect and communicate with people. 5 February 2011. I even did my own makeup, so the whole experience has been very easy, breezy! said Taylor, pun intended. If you are not contacted by an agency, search the models.com agency database. Ogilvie opened the door for black CoverGirls, and other black women soon joined the CoverGirl ranks. The condition affects one percent of the world's population, but, until Deanna came along, models with vitiligo hadn't appeared in major ad campaigns. "Cover Girl Cosmetics." To find an agency, go to models.com and upload your pictures onto a free profile. To that end, Curti has also revived Cover Girls easy, breezy, beautiful tagline. 5 January 2010. [citation needed] Originally offering only six products, it was advertised as being a "medicated face makeup" as it used Noxzema's medicated ingredients of camphor, menthol, and eucalyptus. [3] Cybill Shepherd was one of CoverGirl's earliest models, appearing in several print and television advertisements for the brand. Last year, WWD reported that Cover Girls Clean Fresh makeup line was attracting a new set of Gen Z consumers, and that Cover Girl stopped losing shelf space in major retailers for the first time in five years. "We're delighted to partner with Coty to end cruel and unnecessary animal testing for cosmetics worldwide and have been impressed with the company's passionate commitment," CEO of Cruelty-Free International Michelle Thew said in a press release (via Harper's Bazaar). CoverGirl has also, of course, expanded their range of shades offered. The Noxzema Chemical Company was eventually renamed as the Noxell Corporation. I remember this ad when Drew was a Covergirl model. 2000 CoverGirl Ad Page ~ ANGELA LINDVALL /J #CoverGirl, Drew Barrymore, CoverGirl Clean Makeup - eyes, Covergirl - Richard Avedon - Angela Lindvall - 2001FW - fashion ads, Covergirl - Michael Thompson - Angela Lindvall - 2001SS - fashion ads. Mahalo.com. In 2000, following the end of the supermodel era, Taylor launched a signature clothing line, but the brand was discontinued the following year after Taylor was critically injured in an automobile accident, which rendered her unconscious for several weeks and required her to undergo more than 55 surgeries as well as extensive physical rehabilitation. Her pose was compared to the cover of Nike Ardilla's album Suara Hatiku.[21]. Cover Girl was certified cruelty-free in 2018. These advertisements established the "girl-next-door" look that CoverGirl would become associated with. Per their website, CoverGirl's clean powder foundation has just six shades, but their full spectrum matte ambition foundation boasts 20. In 2017, YouTube beauty guru Manny Gutierrez was named the first Maybelline New York ambassador (per Allure).